Don?t underestimate the importance of online marketing. Whether your customers are experts in all things IT or novice business owners who need help getting their websites and applications online, people will inevitably turn to the Internet as they search for the right hosting provider.
But as Internet marketing changes so frequently, it can be hard to keep up.
At HostingCon 2013, you can take part in a wide variety of sessions on marketing your business. Under the Sales and Marketing track, two sessions in particular, ?10.5 Tips to Drive More Demand Tomorrow? and ?Secrets from Master Marketers: Elements That Convert,? cover the two most important aspects of online marketing ? attraction and conversion.
Attract new visitors and convert them into customers
When people go online to buy any product or service, there are two key stages to making the sale.
First, you need to attract visitors to your website. Sometimes, this process takes place entirely online, using banner advertising, search engine referrals, links from other websites, word of mouth, and social media. Of course, you can also attract visitors from offline marketing including:
- Flyers
- Word of mouth referrals
- Direct mail campaigns
- Print advertising
In ?10.5 Tips to Drive More Demand Tomorrow,? marketing automation expert Matthew Sweezey will share proven techniques for attracting customers including video SEO. Industry leading web hosts are already using many of the techniques Matthew will discuss in this session.
Once you have attracted visitors to your website, you need to carefully persuade them to take action and become customers. If your landing pages fail to inform, motivate, and persuade your prospects, your hard work attracting them is wasted.
In ?Secrets from Master Marketers: Key Elements That Convert,? Jim Kinlan, CEO at KMT Software Inc., will reveal best practices for conversion using a variety of real examples taken from around the Internet.
With an insight into attracting new prospects and engaging them as customers, you will be better equipped to grow your business and maximize your revenue.
Learn how to attract and convert customers at HostingCon 2013
HostingCon 2013 is an opportunity to expand your business through new partnerships and relationships, but it is also an opportunity to learn how to refine your business practices for better results.
If you want to get up to date with the latest developments in online marketing, be sure to attend these valuable sessions.
?10.5 Tips to Drive More Demand Tomorrow? takes place on Monday, June 17th at 1:15pm.
?Secrets from Master Marketers: Key Elements that Convert? takes place on Wednesday, June 19th at 9:00am. In addition, attendees at this session receive a free download of Jim Kinlan?s excellent book, 100 Rules to Increase Conversions for Landing Pages.
Register now to book your pass for HostingCon 2013.
Source: https://www.hostingcon.com/blog/practical-online-marketing-advice-hostingcon-2013/
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